About

Being is a tool that helps you develop a Design Code, to choose ‘how to be’ in the world – for as many different life situations as you like.

Being, an original idea from Urban Mind Studio, allows each user to create a bespoke design code that will proactively change and shape a more positive mindset in difficult situations. 

Being first came to life in 2017 when Urban Mind Studio’s Founding Principal and former Registered Nurse, Trish Hansen was diagnosed with aggressive breast cancer. 

Trish’s experience as a clinician meant that she was aware of the journey that was to come and was confronted with how to break the news to her family, friends, and colleagues. In between leaving the doctor’s office and getting into her son’s car, Trish had only seven minutes to decide “How do I want to be in this situation?”. The words that came to mind - grace, joy, humour, love, beauty and courage - would be the first design code she created as she entered the most difficult year in her life.

“We are living in uncertain times at the moment, and it’s often impossible to know what to do. There has never been a more important time to discuss ‘how to be’, as it will ultimately influence and shape the future of humankind and the planet.”